The Pep Talk - Directors Cut
Last year Holland didn’t qualify for the World Cup. Disaster! So I was asked to shoot a very humble and honest reportage that goes ‘back to basics’, capturing genuine football moments across Holland, from the north to the south, big cities to small towns, little fields and back gardens to stadiums. From kids playing after school to the Dutch national team - all the people who make Dutch football what it is, from coaches to the volunteers handing out lemonade. The photos were shot for a TV ad which was a simple ‘pep talk’ to unite the nation with the key message “come on out you go, never giving up, just play football.”
Big thank you to all the teams, players, coaches, support staff, referees, volunteers and supporters we documented including,
The Dutch National Team
Dutch National Team coaches
Dutch National Team support staff and medical team
All at Club D.S.O.V in Vijfhuizen
Emma the bar lady and all at VUC Den Haag
All teams playing at Zealandia
Finn and his mates at Blauw Wit
Rocky and everyone at the Zandammerplein
Wilko and all at Reiger Boys FC
Dank Jewel
Project: Pep Talk - World Cup Ad
Client: ING
Agency: JWT Amsterdam
Creative: Bas Korsten
Agency Producer: Marloes Van den Berg
Production: HALAL
Director: Jane Stockdale
Producer: Floor Schroijers
Researcher: Sabrina Cols
Editor: Martin Heigelaar
Grade: Joppo
Sound: Alfred Klaasen
LAPSLEY - ‘Womxn’ | ‘Nothing’s Gonna Stop Us’ | ING - ‘Pep Talk’